From Hobby Photographer to
Photography Business Owner.
A 12-week program that gives you everything you need to start, run, and grow a photography business - from gear and technique all the way to your first paying client. Next cohort begins Thursday, September 17th!
From Hobby Photographer, to
Photography Business Owner.
Photography Biz Kickstart
You love photography. But turning that into a real business — one that actually pays you — feels like a different world entirely.
What gear do you actually need? How do you price your work without scaring people off or leaving money on the table? How do you find clients, edit efficiently, handle contracts, and market yourself without burning out?
The Photography Biz Kickstart was built to answer every single one of those questions — in the right order, at the right pace, with real support along the way. We meet every Thursday from September 17th through December 10th, from 8 - 9:30 pm EST on Zoom.
In 12 weeks, you will have a fully functioning Photography Business and Portfolio to book paying clients of your dreams.
What You'll Learn - 12 Weeks to Your Photography Biz Success!
WEEK 1 - FROM HOBBY TO BUSINESS
Shift your mindset and set up the tools and systems that keep you organized from day one.
WEEK 2 - GEAR + MANUAL MODE, DEMYSTIFIED
Learn exactly what gear you need (and don't), then shoot confidently in full manual mode.
WEEK 3- STUDIO & LIGHTING
Master reading and shaping light, then put it into practice in a live studio demo shoot with a model.
WEEK 4 - EDITING WORKFLOW I
Build a repeatable post-shoot workflow and get fluent in Lightroom, from import to polished export.
WEEK 5 - WORKING WITH MODELS & CLIENTS
Learn how to find and book models and clients, plan a shoot, pose any body type with confidence, and communicate like a pro.
WEEK 6 - EDITING WORKFLOW II
Level up your retouching with skin toning, object removal, and color grading that makes your style unmistakable.
WEEK 7 - BUILDING A PORTFOLIO THAT CONVERTS
Curate your best work, define your style, and build an online portfolio designed to book clients.
WEEK 8 - PRICING & PACKAGES
Learn your worth, build packages that sell themselves, and price for real profit.
WEEK 9 - MARKETING & SOCIAL MEDIA
Grow with an Instagram strategy that works, from followers to paying clients. Plus local networking that fills your calendar.
WEEK 10 - BUSINESS SYSTEMS & CLIENT EXPERIENCE
Simplify contracts and invoices, set up booking systems, and deliver a client experience people rave about.
WEEK 11 - EDITING DEEP DIVE
Take your images from good to portfolio-perfect, with peer review to sharpen your eye.
WEEK 12 - PORTFOLIO REVIEWS & 1:1 COACHING
Wrap with a personal portfolio review and 1:1 coaching time with me.
STUDENT TESTIMONIALS
Simplifying the Complex
ABOUT EMILY
This is the course I wish I had when I started.
I’m Emily Farthing. I’m a New York City photographer who has built a business shooting fashion, editorial, branding, and portrait work across New York, Los Angeles, Miami, and internationally. I’ve made every mistake. I’ve also figured out what actually works.
The Photography Biz Kickstart is the complete roadmap — built from everything I’ve learned, condensed into 12 focused weeks.
This Course is For You If:
Ready to ready to turn your shooting hobby into income
Landing clients but feeling unprepared?
You want a clear, step-by-step system - not scattered YouTube videos and guesswork
You’re ready to invest seriously in building something real
What Happens After 12 Weeks
You will have the skills, the systems, the portfolio, and the confidence to run a real photography business. Not someday. Not eventually. By the end of Week 11, you’ll have a clear plan for landing your first paying client — or your next one.
This Course Investment
$777 paid in full — BEST VALUE
Or 3 monthly payments of $275
Favorite Asked Questions
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No. Week 2 covers exactly what gear you actually need at every stage. You don’t need to spend thousands before you begin.
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This is a 100% self-paced course. Once you enroll, you'll get immediate access to the recorded video lessons, allowing you to learn at your own pace and revisit the content whenever you need. You'll also receive a downloadable PDF Guide that complements the lessons with key tips, techniques, and practical exercises you can refer to anytime.
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This course will help you systematize and scale what you’ve already started. Many students come in with some experience and leave with a completely professionalized business.
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The Kickstart is a structured, one-time 12-week course with a clear beginning, middle, and end. The mentorship is ongoing monthly support and community. Many students do both — starting with the course to build the foundation and continuing with the mentorship for accountability and growth.